An image depicting various puzzle pieces coming together, representing the concept of customer segmentation strategy.

Mastering the Art of Customer Segmentation Strategy

Segmenting your customers according to demographics, metrics, and parameters makes marketing and customer service more targeted and effective in the long run. Follow this blog to learn more about customer segmentation know-how and curate unbeatable customer segmentation strategies.



richa img Richa Bhardwaj

Date Published: 24th Apr 2024

Reviewed By:

Sameer_pawar Sameer Pawar

17 min read


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Richa Bhardwaj
Digital Content Creator
Richa Bhardwaj is an accomplished writer with appreciable skills and experience. She holds proficiency in delivering diverse and high-end content across dynamic industries, including IT and Digital Marketing. She is also a bibliophile who enjoys literature and has a flair for technical and creative writing.

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Additional Resources


Four Consumer Market Segmentation Strategies are: Geographic segmentation Demographic segmentation Psychographic segmentation Behavioral segmentation

Customer segmentation divides a market into distinct groups of consumers with similar needs, characteristics, or behaviors.

Customer segmentation is crucial for businesses to: Tailor products and services to specific customer needs. Improve marketing effectiveness by targeting the right audience. Enhance customer satisfaction and loyalty. Optimize resource allocation and maximize ROI.

Four customer segments are: Mass market Niche market Segmented market Micro market

Five segmentation, targeting, and positioning (STP) steps are: Segmentation: Divide the market into distinct groups based on relevant criteria. Targeting: Select the most attractive segments to focus on based on their size, growth potential, and fit with the business's capabilities. Positioning: Develop a unique value proposition and create a distinct image in the minds of the target customers. Developing the marketing mix: Design strategies and tactics tailored to the chosen target segments. Evaluation and adjustment: Monitor performance and adjust strategies to maintain relevance and effectiveness.

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