custom metrics examples

Understanding Custom Metrics: The Key to Enhanced Analytics in GA4

Want to increase the analytics efficiency of your business? Learn about the custom metrics in GA4 to make your analytics tracking more detailed, yielding, and insightful.



richa img Richa Bhardwaj

Date Published: 30th May 2024

Reviewed By:

Sameer_pawar Sameer Pawar

18 min read


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Richa Bhardwaj
Digital Content Creator
Richa Bhardwaj is an accomplished writer with appreciable skills and experience. She holds proficiency in delivering diverse and high-end content across dynamic industries, including IT and Digital Marketing. She is also a bibliophile who enjoys literature and has a flair for technical and creative writing.

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Additional Resources


Yes, you can create custom metrics in Google Analytics 4 (GA4).

A custom metric is a tailored calculation that tracks specific user interactions or business objectives that standard metrics might not capture.

The "Custom Definitions" feature in GA4 allows custom metrics creation.

Use custom metrics to measure specific user interactions, track unique business objectives, or gain more detailed insights beyond standard metrics.

External metrics are data points imported from outside sources, while custom metrics are user-defined calculations created within GA4 to track specific interactions or objectives.

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