6 Essential Conversion Tracking Software For Marketers

6 Conversion Tracking Software for Marketers

Learn about the top 6 conversion tracking software and monitor the customer journey to identify factors that effectively drive conversions and increase the ROI.



richa img Richa Bhardwaj

Date Published: 29th Feb 2024

Reviewed By:

Sameer_pawar Sameer Pawar

12 min read


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Richa Bhardwaj
Digital Content Creator
Richa Bhardwaj is an accomplished writer with appreciable skills and experience. She holds proficiency in delivering diverse and high-end content across dynamic industries, including IT and Digital Marketing. She is also a bibliophile who enjoys literature and has a flair for technical and creative writing.

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Additional Resources


Conversion tracking tools are software solutions or services designed to monitor and measure specific actions or events that lead to desired website or digital platform outcomes, such as purchases, sign-ups, or downloads.

The best way to track conversion rates is by using analytics tools like DiGGrowth, which allow you to measure the ratio of conversions to total visitors or interactions on your website or digital platform.

There isn't a universally "best" conversion tool as it depends on specific needs and goals. However, popular options include DiGGrowth, Google Analytics, HubSpot, and Adobe Analytics, each offering robust features for tracking and optimizing conversions.

The key performance indicator (KPI) for conversion rate is the percentage of visitors or users who complete a desired action, such as making a purchase, signing up, or downloading a resource, relative to the total number of visitors or users on a website or digital platform.

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