6 B2B Marketing Trend 2023 2

6 B2B Marketing Trends for 2024

As marketers start preparing for 2023, there are many upcoming trends that they need to stay updated with. Here are 6 B2B marketing trends for 2023 that might help B2B marketers with their marketing plans.



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Date Published: 20th Jan 2023

26 min read


Manreet Khara
Content Writer
Manreet Khara is a lawyer by education, but her writing is full of energy, never dense, and provides a unique perspective on the world, especially to the uninitiated. Her writing is both logical and creative, using metaphors and drawing connections between different things; her articles are relatable, memorable, funny, and intelligent. When she’s not writing, Manreet enjoys films, takes naps, and writes stand-up sets she hopes to perform someday.

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Frequently Asked Questions

The replacement for Universal Analytics in B2B marketing is GA4 (Google Analytics 4).

Videos will remain relevant in B2B marketing because they engage multiple senses and allow for focused messaging on the product and problem-solving, making them an effective form of content consumption.

Interactive content consumption, especially through Virtual Reality (VR), allows for greater engagement with products and helps B2B marketers showcase and sell their offerings effectively.

Podcasts provide an opportunity for B2B marketers to present long-form content that explains their products in depth, making them an effective medium to convince consumers and easier to produce compared to videos.

With the upcoming shift to a cookieless world, email marketing is gaining importance as a vital channel for nurturing prospects in B2B marketing. It allows for personalized communication, mobile-friendly content, and persuasive calls-to-action (CTAs).

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