Ultimate Guide to Prescriptive analytics vs. Predictive analytics

Businesses and marketers must understand the difference between prescriptive and predictive analytics. It helps them adopt the right analytical approach for their business. This blog elaborately discusses the definition and key differences between both approaches and helps you make the right analytical choices for your business.



Shagun img Shagun Sharma

Date Published: 9th Jan 2024

Reviewed By:

Sameer_pawar Sameer Pawar

7 min read


Shagun img
Shagun Sharma
Senior Content Writer
Shagun Sharma is a content writer during the day and a binge-watcher at night. She is a seasoned writer, who has worked in various niches like digital marketing, ecommerce, video marketing, and design and development. She enjoys traveling, listening to music, and relaxing in the hills when not writing.

Become a Marketer

DiGGrowth helps B2B marketers do more with less and increase marketing ROI by 30%

Get Demo

Additional Resources

Enhancing Lead Nurturing with Revenue Attribution Turning Leads into Sales

In a digital-first world, the competition has touched...

Read full post post

The Future of Marketing Analytics: Top 5 Trends for 2024

Top 5 Marketing Analytics Trends for 2024 Marketing...

Read full post post


Predictive analytics takes only the past data into account to determine or predict future market scenarios. This analytical approach indicates the uncertainty of the market and, hence, offers calculative predictions but does not stress over their practical implications or outcomes

Your Gen-AI Marketing Data Assistant is Here—DiGGi-GPT. Get Access Today!