This image illustrates the concept of 'data-driven multi-touch attribution models', showcasing interconnected data points and paths, symbolizing the complex process of attributing marketing interactions across multiple touchpoints. An image depicting a marketing attribution dashboard, illustrating the platform's ability to track and analyze the contribution of various marketing channels and touchpoints to conversion events A screenshot of a digital marketing dashboard displaying various metrics and analytics, including website traffic, social media engagement, and campaign performance.

Business Analytics Tools You Need to Know

To stay ahead of the competitors in the market, businesses need to utilize the business analytics tool strategically. In this blog, we have discussed the benefits and utilization of these tools in detail.



richa img Richa Bhardwaj

Date Published: 14th Dec 2023

Reviewed By:

Sameer_pawar Sameer Pawar

10 min read


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Richa Bhardwaj
Digital Content Creator
Richa Bhardwaj is an accomplished writer with appreciable skills and experience. She holds proficiency in delivering diverse and high-end content across dynamic industries, including IT and Digital Marketing. She is also a bibliophile who enjoys literature and has a flair for technical and creative writing.

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Additional Resources


Business data analytics tools are vital to handling data crunching and creating valuable insights through reports and visualization.

These are some of the most potent business analytics tools: Google Analytics Looker Microsoft Power BI

Four types of business analytics include: Descriptive analytics Diagnostic analytics Predictive analytics Prescriptive analytics

Some of the most popular analytics tools are: R and Python Apache Spark Apache Storm PIG and HIVE

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