marketing analytics metrics
Analytics

The role of analytics in strategic marketing

Marketing analytics guides decision-makers through campaign complexities, optimizing efforts using key metrics like CAC, CLTV, and ROI. Tools like DiGGrowth help interpret data for informed strategies, driving business growth. Mastering analytics transforms marketing from mere spending to revenue generation, enhancing competitiveness and success in the digital landscape.

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Author:

richa img Richa Bhardwaj

Date Published: 30th Sep 2024

Reviewed By:

Sameer_pawar Sameer Pawar

12 min read

Author

richa img
Richa Bhardwaj
Digital Content Creator
Richa Bhardwaj is an accomplished writer with appreciable skills and experience. She holds proficiency in delivering diverse and high-end content across dynamic industries, including IT and Digital Marketing. She is also a bibliophile who enjoys literature and has a flair for technical and creative writing.

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