Google Analytics

Determining the Power of Website Insights with Google Analytics

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It enables you to monitor various aspects of your website's performance, including the number of visitors, their demographics, behavior, and conversion rates.



richa img Richa Bhardwaj

Date Published: 27th Dec 2023

Reviewed By:

Sameer_pawar Sameer Pawar

17 min read


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Richa Bhardwaj
Digital Content Creator
Richa Bhardwaj is an accomplished writer with appreciable skills and experience. She holds proficiency in delivering diverse and high-end content across dynamic industries, including IT and Digital Marketing. She is also a bibliophile who enjoys literature and has a flair for technical and creative writing.

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Google Analytics offers reliable and accurate insights into the reception and interaction of visitors with the digital marketing campaigns and assets of a business.

Google Analytics provides- Automated Insights: To automatically notify you about the unusual changes and emerging trends in your data. Custom Insights: To offer data according to your custom metrics and preferences.

The most crucial metrics to look for in Google Analytics are: Number of users and sessions. The average duration of each session. The ratio between new and returning users. The bounce rate of the website, etc.

The frequency of analyzing the website performance metrics offered by Google Analytics depends on specific business factors. However, marketers commonly consult Google Analytics weekly to assess the performance of their websites.

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