What do you understand by Last Click Attribution Model
Marketing Attribution

What Is Last-Click Attribution and Its Uses for Marketers

Marketers are generally eager to identify and focus on the channels or touchpoints that prove effective in driving conversions. The last-click attribution model helps marketers find and focus on the channel accessed by the customer immediately before conversion. So, this blog will help you learn about this attribution model in detail and help them focus on the touchpoints that actively contribute towards conversion.



richa img Richa Bhardwaj

Date Published: 29th Jan 2024

Reviewed By:

Sameer_pawar Sameer Pawar

8 min read


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Richa Bhardwaj
Digital Content Creator
Richa Bhardwaj is an accomplished writer with appreciable skills and experience. She holds proficiency in delivering diverse and high-end content across dynamic industries, including IT and Digital Marketing. She is also a bibliophile who enjoys literature and has a flair for technical and creative writing.

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Additional Resources


Last Click Attribution model explains the last click or last engagement by customer before purchasing.

If a users clicks your ad and makes a conversion in next 7 days, the conversion will be reported in your google campaign

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