In the post-pandemic world, having a robust digital footprint isn’t optional. Digital is the first and often the last line of communication. However, with multiple avenues to market a business digitally, brands face two significant challenges – identifying the perfect customer and once identified, how to reach them.
According to the latest research, an estimated 15-30% of the digital marketing spend is wasted on campaigns that don’t boost engagement. If you see thousands of dollars spent on campaigns that don’t fetch reasonable returns, it’s time to take stock of your campaign strategy. Fortunately, Marketing Attribution has the answers to both these challenges. It offers you actionable information on how to target your customers when to target them, and by what means.
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