Subhadeep Bhattacharjee ![]()
Content WriterSubhadeep Bhattacharjee is a content writer who follows the world of technology and business. With a passion for both cutting-edge tech and the fascinating world of business, he is on a mission to explore the intersection of these two worlds and share his opinion. When not poring over the latest advancements in AI, marketing automation, and cybersecurity, he is following cricketing action from around the world.
More From Subhadeep Bhattacharjee
Analytics
Marketing Analytics vs Business Analytics: The Differences, Similarities, and Applications
Do you believe marketing analytics and business analytics are the...
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Analytics
Which Tags are Standard Google Analytics Campaign Parameters?
"Without big data analytics, companies are blind and deaf, wandering...
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Analytics
Beyond the Numbers: The Human Element in Marketing Analytics
Mike Schmoker, a former administrator and English teacher, said, "Things...
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Analytics
Marketing Data Analytics for Business Decisions
In today's fast-paced and data-driven business landscape, informed decision-making is...
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Data Management
The Need for a Data-Driven Agile Marketing Strategy
Today, every marketer talks of a data-driven marketing approach. Though...
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Analytics
From Insights to Impact: Maximizing ROI with Marketing Analytics
"We must move from numbers keeping score to numbers that...
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Marketing Metrics & KPIs
Ultimate Guide to Cross-Channel Marketing
Do you know the word factotum? As a CMO, your...
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Analytics
Understanding Your Marketing Analytics Maturity
A Gartner Survey revealed that marketing analytics influences 53% of...
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Analytics
Why are Traditional Analytics & BI Tools Not Enough for B2B Marketers?
We live in an era where data has become the...
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Analytics
How Marketing Analytics Can Help B2B Companies Improve Their Lead Generation
"Information is the oil of the 21st century, and analytics...
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Analytics
What is Lead to Account Matching and Why Should You Care About It?
Did you know, only 7% of sales reps believe they...
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Marketing Attribution
How Can Marketing Mix Modeling Take Your Reporting Up a Notch
We don't need to reiterate the importance of reporting for...
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Analytics
How to Use Revenue Analytics to Identify Growth Opportunities for Your Business
In the traditional business approach, organizations sought revenue intelligence from...
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Marketing Attribution
How To Track Your Customer’s Journey
Do you take customer loyalty for granted? Think again, as...
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Data Management
The Ultimate Guide to Data Integration
In a post-covid world, where digital channels have become the...
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Analytics
Marketing Analytics 101: 17 Challenges and How to Solve Them
Billions of people worldwide use the Internet, and every action...
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Analytics
Marketing Analytics – What Is It and How Can You Use It?
Did you know 54% of companies have experienced higher profits...
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Thought-leadership
Why is 2023 the Year to Shift to Revenue-Focused Marketing?
In their journey to revenue-focused marketing, CMOs face many challenges—marketing...
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Marketing Attribution
Single-Touch Versus Multi-Touch Attribution: Which Is Right for You?
In today’s competitive marketing environment, businesses have more than one...
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Marketing Attribution
4 Compelling Reasons to Invest in Marketing Attribution
In the post-pandemic world, having a robust digital footprint isn’t...
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Data Management
Best Practices for Data Hygiene
In today’s competitive market, data is the goldmine and a...
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Data Management
Data Governance Challenges & Best Practices
The importance of data in today’s technology-driven business environment needs...
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