Accurately Measure Revenue Impact From Marketing
DiGGrowth's accurate marketing analytics and attribution features help marketing leaders and their teams to become revenue-focused by accurately attributing revenue and pipeline to all marketing expenditures.
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Who Is It For?
DiGGrowth enables marketing leaders, marketing operations managers, performance marketers, and the entire marketing team to get a clear picture of marketing effectiveness.
Marketing Heads
CMOs, VPs of marketing, and other marketing leaders can effectively measure and prove the value of marketing performance with custom marketing dashboards and reports that include:
- Comprehensive Marketing Dashboard
- Channel Performance Dashboard
- Sales Cycle Report
- Cohort Report
Marketing Ops. Managers
Streamline marketing programs, campaign planning, and reporting with dashboards and reports specifically tailored for marketing operations managers, like:
- Path Length Report
- Model Comparison
Performance Marketers
Measure the performance of your marketing channels and prove their value with holistic reports for performance marketers, including:
- Paid Media Tracker
- Email Marketing Dashboard
- User Path Analysis Report
- Top Conversion Path Report
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Increase your marketing ROI by 30% with custom dashboards & reports that present a clear picture of marketing effectiveness
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Additional Resources
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Read full post postFAQ's
Marketing attribution is the analytical science used to determine the role of different touchpoints in sales or conversions.
Data or marketing analytics provides insights that help the marketing team make better decisions. Data analytics for marketing gives a deeper understanding of the overall marketing effort and how this impacts revenue.
Marketing attribution helps analyze every touchpoint your customers encounter during their buying journey so that you can identify channels that significantly impact conversions.
Marketing attribution ascertains which marketing touchpoints comparatively perform better. This helps marketing leaders make better marketing channel budget allocation decisions.
There are many different attribution models that are widely used—First Touch, Last Touch, Linear, U-Shaped, Time Decay, W-Shaped etc.