Shagun Sharma ![]()
Senior Content WriterShagun Sharma is a content writer during the day and a binge-watcher at night. She is a seasoned writer, who has worked in various niches like digital marketing, ecommerce, video marketing, and design and development. She enjoys traveling, listening to music, and relaxing in the hills when not writing.
More From Shagun Sharma
Analytics
Boosting Marketing Strategies with Machine Learning in Adobe Analytics
Marketing teams generate massive amounts of data, but extracting actionable...
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Data Management
Why AI for B2B Account-Based Marketing is the Future of High-Value Sales
The days of broad, one-size-fits-all marketing strategies in B2B are...
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Google Analytics
What You Are Missing Out On: The Untapped Insights in Google Analytics Attribution Models
Are You Overlooking Google Analytics Attribution Models? Let us be...
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Data Management
Data-Driven Podcasting Strategies That Go Beyond the Basics
Why do some podcasts build loyal followings and generate tangible...
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Marketing Mix Modeling
Carryover Effects in Marketing Mix Modeling: What Every Strategic Leader Should Know
In marketing, there’s a constant push for immediate results. However,...
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Data Management
Harnessing the True Value of Enterprise Data Integration in the Modern Business Landscape
Organizations are collecting more data than ever, but managing and...
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Data Management
APIs vs Connectors: Making Smarter Integration Decisions for Long-Term Success
In a world where seamless data flow is crucial, how...
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Analytics
B2B Marketing Analytics
Companies no longer rely on intuition or guesswork to make...
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Data Management
Marketing Leads Examples: Understanding and Identifying Effective Strategies
Have You Ever Wondered What Separates Successful Lead Generation Strategies...
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Data Management
Types of Marketing Leads: A Guide to Turning Strangers into Customers
Marketers must identify these types of leads and tailor their...
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Media Mix Modeling
Essential Media Mix Modeling Tools for Effective Marketing Strategies
Effective marketing strategies hinge on data-driven decisions. Media mix modeling...
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Data Management
CMO Dashboard Examples
Imagine you are the Chief Marketing Officer, steering a multi-million...
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Marketing Metrics & KPIs
Social Media Metrics: Unlocking the Power of Engagement Rate
Engagement rate is a pivotal metric in social media—it is...
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Analytics
Performance Marketing Metrics: Key Indicators for Maximizing ROI
In marketing, success hinges on measuring, analyzing, and optimizing campaign...
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Data Management
Lead Management: A Strategic Guide for Business Success
Lead Management is the cornerstone of a robust sales and...
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Google Analytics
Maximize Your Online Presence with Google Ads & Google Analytics
Google Ads & Google Analytics is where precise targeting and...
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Google Analytics
Customer Acquisition Cost: How to Calculate CAC
Understanding the Customer Acquisition Cost (CAC) is not just number-crunching—it's...
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Data Management
What is a Customer Data Platform? Complete Guide
Every click, swipe, and interaction holds valuable insights that can...
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Marketing Metrics & KPIs
18 SaaS Metrics Every Company Should Track
Do you ever feel lost in a sea of website...
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Google Analytics
Reduce Customer Acquisition Costs with Simple Guide
In the SaaS world, growth is the name of the...
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