Shagun Sharma

Senior Content Writer
Shagun Sharma is a content writer during the day and a binge-watcher at night. She is a seasoned writer, who has worked in various niches like digital marketing, ecommerce, video marketing, and design and development. She enjoys traveling, listening to music, and relaxing in the hills when not writing.

More From Shagun Sharma

Analytics

Master Your Online Domain: The Indispensable Guide to Website Analytics

Website analytics provides invaluable insights into how visitors interact with...

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Analytics

Facebook Ads Marketing: Strategies for Unparalleled Reach & Precision Targeting

Competition for consumer attention is fierce. Organic reach on platforms...

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Marketing Metrics & KPIs

Maximize Your ROI: How to Get More Out of Facebook Ads Engagement

Facebook remains an undisputed leader in the digital realm, connecting...

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An image showing various metrics and graphs related to Facebook ads performance, such as reach, engagement, click-through rate, and conversions.

Analytics

The Analytics Curve and the Power of Business Intelligence

Data has become the lifeblood of modern businesses. It is...

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A line graph showing a steady increase in data points over time, representing the growth and trend analysis of analytics data.

Data Management

Boost Website Sales: The Essential Guide to Conversion Tracking Tools

Conversion tracking is the compass that guides marketers through this...

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Marketing Attribution

Level Up Your Marketing with Multi-Touch Attribution Solutions

Multi-touch attribution is a method by which marketers evaluate the...

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Analytics

Leverage the Power of Predictions: Mastering the Analytics Model

The journey to harnessing the full power of analytics begins...

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Analytics

The Ultimate Guide to Powerful Target Audience Engagement

The modern marketing landscape demands a strategic approach. Gone are...

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An illustration showing a group of diverse people gathered around a target symbol, representing the intended demographic or audience for a product, service, or message.

Data Management

Data-Driven Decisions Made Easy: How Marketing Reporting Tools Boost Your Strategy

How well do you truly know your target audience? In...

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This Image represents marketing reporting tools software, aiding in analyzing and tracking marketing campaigns and strategies.

Data Management

How Reporting Tools Software Can Help Your Business

Reporting Tools Software is the critical network between raw data...

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A computer screen displaying a dashboard with various charts, graphs, and metrics. The interface represents reporting tools software, facilitating data analysis and presentation.

Data Management

The Ultimate Guide to Digital Marketing Reports: Driving Success with Data

When we look at the data-driven marketing landscape today, success...

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A laptop displaying a graph chart with various marketing metrics, symbolizing a digital marketing report.

Marketing Metrics & KPIs

Google Ads Metrics for Enhanced Campaign Performance

Metrics are crucial indicators of success in digital advertising. They...

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Image showing a dashboard with Google Ads metrics such as click-through rates, impressions, conversions, and campaign performance.

Analytics

Performance Marketing Channels: Automate Your Way to Success

Performance Marketing is pivotal for businesses aiming for growth. This...

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Analytics

Performance Marketing Metrics: Key Indicators for Maximizing ROI

In marketing, success hinges on measuring, analyzing, and optimizing campaign...

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An image showing a graph with various performance marketing metrics such as click-through rate, conversion rate, cost per acquisition, and return on investment.

Analytics

Mastering Facebook Analytics: Unlocking the Power of Page Insights

Have you ever questioned the effectiveness of your Facebook marketing...

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Analytics

How Marketing Analytics Products Transform Data into Strategy

While data alone stands as cold, hard numbers, marketing analytics...

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A computer screen showing various graphs, charts, and data visualizations representing marketing analytics products

Marketing Metrics & KPIs

Marketing Metrics: The Key to Amplifying Your Business Success

At its core, marketing analytics is about measuring and analyzing...

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An image depicting various charts, graphs, and analytics tools symbolizing marketing metrics, illustrating data-driven insights and performance evaluation in marketing strategies.

Marketing Attribution

Decoding Marketing Attribution Data: Understanding Your Campaign Impact

Understanding the journey from prospect to customer is not just...

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Visual representation of marketing attribution data, showcasing the impact of various channels on conversion, with detailed insights into customer journey and campaign effectiveness.

Data Management

Lead Management: A Strategic Guide for Business Success

Lead Management is the cornerstone of a robust sales and...

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Illustration of a person organizing and managing leads efficiently with a digital interface.

Marketing Metrics & KPIs

Sales Metrics 101: Empowering Data-Driven Decisions for Growth

For any organization with its pulse on the customer's needs,...

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Sales Metrics Dashboard - Analyzing Performance, Trends, and Growth

Data Management

A Guide to Implementing the Ultimate KPI Dashboard for Businesses

Key Performance Indicators (KPI) are not just numerical values but...

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What is a KPI Dashboard? Definition, Benefits & Examples

Data Management

BI Dashboards: A Roadmap to Informed Decision-Making

At the heart of data-driven success lies the BI Dashboard,...

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A BI dashboard is a business intelligence tool which allows users to track, analyze and report on key performance indicators and other metrics

Data Management

Visualize Ecommerce Dashboard for Data Driven Growth

An ecommerce dashboard isn't just a tool; it's a powerhouse...

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Ecommerce Dashboards for Data-Driven Growth

Google Analytics

Maximize Your Online Presence with Google Ads & Google Analytics

Google Ads & Google Analytics is where precise targeting and...

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Google Analytics

Customer Acquisition Cost: How to Calculate CAC

Understanding the Customer Acquisition Cost (CAC) is not just number-crunching—it's...

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Customer Acquisition Cost: How to Calculate CAC

Marketing Attribution

Google Attribution: True Value of Your Marketing Efforts

Understanding the journey your customer takes before conversion is important...

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Analytics

Transform Your Sales Strategy: The Essential Role of Lead Tracking Software

In the contemporary marketplace, aligning lead tracking software with sales...

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best Lead Tracking Software to use in 2024

Marketing Attribution

Customer Attribution: The Key to Decoding Your Customer Journey

Understanding the intricacies of Last Click attribution of Customer is...

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Marketing Attribution

Master the Game of Credit: Understanding Attribution Metrics in Marketing

Marketing Attribution is the critical process of evaluating the touchpoints...

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Analytics

Lead Qualification: The Machine Learning Advantage in Lead Scoring Models

In the quest for sales efficiency and effectiveness, the question...

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Complete Guide on Machine Learning for Lead Scoring

Analytics

Driving Revenue Growth: The Power of B2B Lead Scoring

In the competitive arena of B2B sales, the ability to...

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Analytics

Turn Keywords that Generate Revenue into Profit: A Guide to Using DiGGrowth for SEO

If you have been in SEO, you understand the pivotal...

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How to Identify Organic Keywords that Drive Revenue

Analytics

Prescriptive Analytics: The Future of Informed Decision-Making in Business

Prescriptive Analytics emerges as the pinnacle of analytical capabilities. It...

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Marketing Attribution

Decoding Click Attribution: Revealing Strategies for Customer Conversion

The concept of attribution serves as a keystone, providing marketers...

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Marketing Attribution

Discovering Customer Journey Secrets: The Critical Role of Attribution Marketers

With digital marketing and multiple consumer touchpoints, decoding the customer...

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How Attribution Marketers can use DiGGrowth to track Customer Journey

Data Management

Ecommerce Segmentation: The Data-Driven Approach to Personalized Marketing

Ever wondered why some online businesses thrive while others struggle...

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Ecommerce customer segmentation: Beginner's guide

Analytics

Top 8 Marketing Reporting Tools for Data-Driven Decisions in 2024

How do businesses effectively traverse the expansive digital landscape, particularly...

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Analytics

The Essential Guide to Affiliate Marketing Dashboards: Track, Analyze, Optimize

Ever felt lost in the world of affiliate marketing, unsure...

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Affiliate Marketing Dashboard helps marketers track key metrics, such as clicks, conversions, and revenue, allowing them to analyze data efficiently and optimize their strategies for better results.

Marketing Attribution

What is Campaign Attribution? A Definitive Agency Guide

Understanding where success originates is crucial for any robust marketing...

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What are the Common Marketing Attribution Challenges and Mistakes?

Data Management

What is a Customer Data Platform? Complete Guide

Every click, swipe, and interaction holds valuable insights that can...

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What is a Customer Data Platform (CDP), and why is it essential for businesses?

Data Management

7 Types of Data Hygiene Tools Essential for Any Business

Data is the lifeblood of businesses across all industries. From...

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Types of Data Hygiene Tools Essential for Any Business

Analytics

SEO Analytics: A Step-By-Step Guide to Success

Do you find yourself overwhelmed by SEO data, unsure how...

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Analytics

10 Must-Have Lead Tracking Tools and Software for 2024

Ever feel like you're missing out on golden opportunities because...

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10 Must-Have Lead Tracking Tools and Software for 2024

Marketing Metrics & KPIs

18 SaaS Metrics Every Company Should Track

Do you ever feel lost in a sea of website...

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18 SaaS Metrics Every Company Should Track

Analytics

AI-Powered Insights’ Importance for Marketing in 2024

As we walk into 2024, it's crystal clear: AI- Insights...

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AI-Powered Insights' Importance for Marketing

Data Management

How Your Marketing Performance Dashboard Transforms Insights into Action

Remember the days of traversing through endless spreadsheets and marketing...

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Marketing Performance Dashboard for Streamline Reporting

Marketing Attribution

Media Mix Modeling: The Key To Strategic Marketing

Are your marketing in the dark? It's time to flip...

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An illustration representing media mix modeling, showing various channels such as TV, radio, digital, and print, with arrows indicating data flow and analysis, symbolizing the process of optimizing advertising budgets across different media platforms.

Marketing Attribution

9 Top Marketing Attribution Software Tools in 2024

In a 2023 survey conducted by Statista, it was revealed...

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This image is Latest Marketing Attribution Software Tools for 2024

Data Management

HubSpot Connector: The Ultimate Guide to Streamlining Your Business Processes

HubSpot has revolutionized the world of customer relationship management, marketing...

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Data Management

Looker Studio Dashboard: An In-depth Insight

As businesses gather vast amounts of data, the ability to...

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An image showing the Looker Studio dashboard interface, highlighting its features for data visualization, analysis, and exploration.

Google Analytics

Reduce Customer Acquisition Costs with Simple Guide

In the SaaS world, growth is the name of the...

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An image illustrating customer acquisition costs, highlighting the expenses incurred by a company to attract and convert new customers, often involving marketing, sales, and promotional efforts.

Marketing Attribution

Attribution AI : Future of Marketing in 2024

Artificial Intelligence (AI) is at the forefront of transforming how...

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Data Management

Scale Your SaaS Game: A Comprehensive Guide to Marketing Insights and Strategies

Software as a Service (SaaS) has revolutionized how businesses operate,...

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Analytics

Ultimate Guide to Prescriptive analytics vs. Predictive analytics

As we know, business or marketing analytics entirely depends on...

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A woman holding a joystick working on a tablet representing The Complete Guide to Prescriptive Analytics

Marketing Metrics & KPIs Marketing Attribution

Elevate Your Sales Approach with Lead Scoring Models

For every 100 leads a business receives, only around 25...

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An image depicting a guide to lead scoring models, illustrating the process of evaluating and prioritizing leads based on various criteria to optimize sales and marketing efforts.

Data Management

7 Performance Marketing Challenges for B2B SaaS Marketers

Ever feel like your performance marketing campaigns are stuck in...

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An image representing Performance Marketing Challenges, showcasing various obstacles or hurdles that marketers face in optimizing and measuring the effectiveness of their campaigns.

Data Management

Large Language Models and Knowledge Graphs: Driving Innovation and Efficiency

The tried and tested tools that businesses once relied on...

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Analytics

The Impact of Generative AI for Data Analytics on Innovation and Strategy

With the rising demand for artificial intelligence, businesses leverage it...

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Data Management

API Reports 101: From Data to Strategic Brilliance

Businesses accumulate extensive data from diverse sources, yet the untapped...

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An image illustrating how API reports aid in data visualization, demonstrating the process of utilizing data retrieved through application programming interfaces (APIs) to create informative and visually engaging visualizations.

Data Management

Discuss the impact of API data on decision-making processes and business agility

APIs (Application Programming Interfaces) are invisible bridges connecting applications and...

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A man using a laptop and Discuss the impact of API data on decision making processes and business agility

Our Personalized Solutions

CMOs

DiGGrowth empowers CMOs, VPs, and marketing heads to see a clear picture of their marketing effectiveness with actionable revenue analytics

Marketing Ops.

Maximize return on marketing investment by streamlining marketing programs, campaign planning, and data reporting

Performance Marketers

Optimize marketing channel performance and prove the value of different channels with focused insights