Google Ads & Google Analytics
Google Analytics

Maximize Your Online Presence with Google Ads & Google Analytics

Do you want to learn how to effectively utilize the Google Analytics Google Tag to track your website traffic and other metrics crucial to your business flourishment? This blog will take you through the ways and benefits of using these tools optimally for your business.



Shagun img Shagun Sharma

Date Published: 20th Mar 2024

Reviewed By:

Sameer_pawar Sameer Pawar

16 min read


Shagun img
Shagun Sharma
Senior Content Writer
Shagun Sharma is a content writer during the day and a binge-watcher at night. She is a seasoned writer, who has worked in various niches like digital marketing, ecommerce, video marketing, and design and development. She enjoys traveling, listening to music, and relaxing in the hills when not writing.

Ready to get started?

Increase your marketing ROI by 30% with custom dashboards & reports that present a clear picture of marketing effectiveness

Start free trail

Experience Premium Marketing Analytics At Budget-Friendly Pricing.


Learn how you can accurately measure return on marketing investment.

Additional Resources


Google Tag Manager (GTM) manages and deploys various tags, such as tracking codes and analytics scripts, on a website without directly modifying the site's code.

Google Analytics is a platform for tracking and analyzing website traffic and user behavior. At the same time, Google Tag Manager is a tool for managing and deploying the tags that collect data for Google Analytics and other analytics tools. GTM mediates between the website and tracking tools like Google Analytics.

Google Tag Manager simplifies tag management by providing a user-friendly interface for deploying and managing tags. It streamlines the process, reduces reliance on IT resources, allows efficient testing and deployment, and includes error-checking and version-control features.

Google Tag Manager doesn't collect data; instead, it manages the deployment of various tags that collect data. Depending on how they are configured, these tags can collect a wide range of data, including user interactions (clicks, form submissions), pageviews, e-commerce transactions, and more.

Your Gen-AI Marketing Data Assistant is Here—DiGGi-GPT. Get Access Today!