Thought-leadership
Adding the AI Advantage to Your B2B Lead and Account Scoring Maturity Framework
Being in the world of marketing, you know that leads...
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A Marketer’s Guide to Overcoming Attribution Blind Spots
Let's say you ran a multi-channel marketing campaign for your...
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Why is 2023 the Year to Shift to Revenue-Focused Marketing?
In their journey to revenue-focused marketing, CMOs face many challenges—marketing...
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Top 15 Challenges That CMOs Might Face in 2024
The role of the CMO has changed a lot. With...
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