From Time Crunch to Strategic
Punch: Simplifying and Elevating Marketing Reporting With DiGGrowth

The Customer

The customer is a hands-on, high-touch marketing firm, with a heavy focus on digital strategies and producing top-notch content. Their marketing strategy and execution are tailored to and directly aligned with their clients’ business objectives.

The Challenge

The customer was using Google Looker Studio for their marketing reporting and insights and was in dire need of simplifying their analytics and reporting process. They were in a race against time when it came to sharing them with their clients. Moreover, not having a single login to manage all their clients resulted in a loss of operational efficiency.

This lack of standard reporting for all their clients was putting a serious damper on their ability to make swift, informed decisions based on the latest marketing data, and by extension, their clients.

The Objective

The customer wanted the ability to get a consolidated view of clients, all in one place. They were on the hunt for a way to automate their marketing reports and find a permanent solution to all the challenges that came with Looker Studio. The customer also wanted a single login to manage all of their clients.

The Solution

• We crafted a unique set-up within DiGGrowth, our in-house no-code marketing analytics platform, to unify campaign management. Whether it was marketing or ad data coming in from HubSpot, social analytics, or website analytics, we had it all in one place.
• We automated reporting for them so that they could focus more on campaign strategy. This also turned their quarterly reporting into a breeze from a chore.
• We enabled the customer with the ability to add and manage as many client accounts from a single login.
• We also helped the customer whitelabel because nothing says “pro” like slapping your own brand on the tools you use.

The Results

DiGGrowth wasn’t just a tool but a game changer for the customer. Automated reporting and some clever thinking from our team improved their overall efficiency, giving them more time to solidify their campaign strategy. Our collaboration gave the customer the ability to sit back a little to watch their campaigns do their thing with clearer insights and less fuss.