Subhadeep_bhatachrjee
Subhadeep Bhattacharjee
Content Writer
Subhadeep Bhattacharjee is a content writer who follows the world of technology and business. With a passion for both cutting-edge tech and the fascinating world of business, he is on a mission to explore the intersection of these two worlds and share his opinion. When not poring over the latest advancements in AI, marketing automation, and cybersecurity, he is following cricketing action from around the world.

More From Subhadeep Bhattacharjee

Analytics

Marketing Analytics vs Business Analytics: The Differences, Similarities, and Applications

Do you believe marketing analytics and business analytics are the...

Read full post
Marketing Analytics vs Business Analytics_ The Differences, Similarities, and Applications (2)
Analytics

Which Tags are Standard Google Analytics Campaign Parameters?

"Without big data analytics, companies are blind and deaf, wandering...

Read full post
Blog Which Tags are Standard Google Analytics
Analytics

Beyond the Numbers: The Human Element in Marketing Analytics

Mike Schmoker, a former administrator and English teacher, said, "Things...

Read full post
5 Ways for B2B Marketing Teams to Justify Marketing
Analytics

Marketing Data Analytics for Business Decisions

In today's fast-paced and data-driven business landscape, informed decision-making is...

Read full post
Marketing Data Analytics for Business Decisions (1) (1)
Data Management

The Need for a Data-Driven Agile Marketing Strategy

Today, every marketer talks of a data-driven marketing approach. Though...

Read full post
The Need for a Data-Driven Agile Marketing Strategy
Analytics

From Insights to Impact: Maximizing ROI with Marketing Analytics

"We must move from numbers keeping score to numbers that...

Read full post
What Is Marketing Analytics & How Can It Improve ROI?
Marketing Metrics & KPIs

Ultimate Guide to Cross-Channel Marketing

Do you know the word factotum? As a CMO, your...

Read full post
Cross-Channel Marketing Analytics : an indepth guide.
Analytics

Understanding Your Marketing Analytics Maturity

A Gartner Survey revealed that marketing analytics influences 53% of...

Read full post
Understanding-Your-Marketing-Analytics Maturity 1
Analytics

Why are Traditional Analytics & BI Tools Not Enough for B2B Marketers?

We live in an era where data has become the...

Read full post
Why are Traditional Analytics & BI Tools
Analytics

How Marketing Analytics Can Help B2B Companies Improve Their Lead Generation

"Information is the oil of the 21st century, and analytics...

Read full post
How Marketing Analytics Analysis Can Help B2B Companies Improve Their Lead Generation
Analytics

What is Lead to Account Matching and Why Should You Care About It?

Did you know, only 7% of sales reps believe they...

Read full post
What is Lead to Account Matching and Why
Marketing Attribution

Marketing Mix Modeling: Benefits, Elements & Custom Models

We don't need to reiterate the importance of reporting for...

Read full post
Marketing Mix Modelling
Analytics

How to Use Revenue Analytics to Identify Growth Opportunities for Your Business

In the traditional business approach, organizations sought revenue intelligence from...

Read full post
How to Use Revenue Analytics to Identify Growth Opportunities for Your Business
Marketing Attribution

How To Track Your Customer’s Journey

Do you take customer loyalty for granted? Think again, as...

Read full post
How do you track consumer journey?
Data Management

The Ultimate Guide to Data Integration

In a post-covid world, where digital channels have become the...

Read full post
Ultimate Guide to Data Integration
Analytics

Marketing Analytics 101: 17 Challenges and How to Solve Them

Billions of people worldwide use the Internet, and every action...

Read full post
Challenges in marketing analytics
Analytics

Marketing Analytics – What Is It and How Can You Use It?

Did you know 54% of companies have experienced higher profits...

Read full post
Marketing Analytics – What Is It and
Thought-leadership

Why is 2023 the Year to Shift to Revenue-Focused Marketing?

In their journey to revenue-focused marketing, CMOs face many challenges—marketing...

Read full post
Why is 2023 the Year to Shift to Revenue-Focused Marketing
Marketing Attribution

Single-Touch Versus Multi-Touch Attribution: Which Is Right for You?

In today’s competitive marketing environment, businesses have more than one...

Read full post
Understanding Single-touch vs. Multi-touch Attribution Models
Marketing Attribution

4 Compelling Reasons to Invest in Marketing Attribution

In the post-pandemic world, having a robust digital footprint isn’t...

Read full post
Compelling reasons to invest in marketing attribution
Data Management

Best Practices for Data Hygiene

In today’s competitive market, data is the goldmine and a...

Read full post
Best Practices to Keep Your Data Useful
Data Management

Data Governance Challenges & Best Practices

The importance of data in today’s technology-driven business environment needs...

Read full post
What is the biggest challenge in data governance?

Our Personalized Solutions

cmos
CMOs

DiGGrowth empowers CMOs, VPs, and marketing heads to see a clear picture of their marketing effectiveness with actionable revenue analytics

pr-marketers
Marketing Ops.

Maximize return on marketing investment by streamlining marketing programs, campaign planning, and data reporting

marketing-ops
Performance Marketers

Optimize marketing channel performance and prove the value of different channels with focused insights

Your Gen-AI Marketing Data Assistant is Here—DiGGi-GPT. Get Access Today!