Best Salesforce Data Enrichment Tools for B2B Teams in 2025

What good is a powerful CRM if it is filled with weak data?

Many B2B teams rely on Salesforce to manage their pipeline, yet struggle with leads that go nowhere, contacts that bounce, and accounts that lack basic context. The issue is not Salesforce, it is the quality of the data inside it.

Messy, outdated, or incomplete records do more than slow you down. They cloud decision-making, drain productivity, and waste valuable outreach efforts. Your sales team ends up working harder, not smarter. Your marketing team misses the mark on personalization. Your growth strategy loses its edge.

Salesforce data enrichment tools fix that by turning scattered information into actionable insight. They plug the gaps, validate what matters, and deliver real-time intelligence that helps you focus on the right accounts at the right time.

When your CRM data is clean, current, and complete, everything works better, from your campaigns to your close rates.

Why Data Enrichment Matters in Salesforce for B2B Teams

B2B teams depend on Salesforce to guide sales and marketing decisions, but poor data quality often gets in the way. Incomplete job titles, outdated company details, and missing firmographics can stall outreach and weaken pipeline performance.

Data enrichment tools solve this by automatically updating and expanding your records using verified external sources. You get accurate contact information, detailed company insights, and a clear view of every account.

With enriched data in Salesforce, your team targets the right accounts, engages faster, and operates with greater precision.

DiGGrowth

DiGGrowth is a full-stack revenue analytics and data enrichment platform built specifically for B2B marketing and sales teams that rely on Salesforce. It integrates deeply with your CRM to not only clean and enrich lead and account records, but also to layer advanced attribution, AI-based lead scoring, and multi-touch journey insights. This creates a Salesforce environment where enriched data actively fuels decision-making across the funnel.

What Makes It Stand Out

Unlike traditional enrichment tools that stop filling in firmographic fields, DiGGrowth goes further. It combines data enrichment with predictive scoring, marketing attribution, and dashboard-level visibility, all within Salesforce. This allows GTM teams to not only target better, but also understand which activities actually drive revenue.

Key Features

• Salesforce-Native Integration: Bi-directional sync with Salesforce ensures real-time data flow and zero data silos.
• Firmographic & Behavioral Enrichment: Adds data points like company size, revenue, location, decision-maker roles, and engagement history across channels.
• AI-Powered Lead Scoring: Ranks leads and accounts based on fit, intent, and activity, customized to your funnel.
• Attribution Modeling: Connects enriched data with campaign performance to identify the true source of pipeline and revenue.
• Custom Dashboard Visuals in Salesforce: Enriched data feeds directly into reports and dashboards for stakeholder alignment.

How It Benefits Your Organization

• Reduces manual work for marketing ops and SDRs by automating enrichment and scoring inside Salesforce.
• Aligns sales and marketing teams around a single source of truth, powered by real-time data.
• Helps prioritize high-value accounts using data-driven scoring, not guesswork.
• Enables revenue teams to double down on high-converting segments based on accurate insights.

Unique Value for B2B Salesforce Users

DiGGrowth is not just a tool that enriches fields, it turns Salesforce into a strategic revenue intelligence hub. For B2B teams running ABM, multi-touch campaigns, or complex sales cycles, it offers the enriched data and attribution insights needed to shorten sales cycles and increase win rates.

Clearbit

Clearbit is a widely used data enrichment platform that integrates with Salesforce to provide real-time updates on leads, contacts, and accounts. It pulls data from over 250 public and proprietary sources to automatically populate CRM records with firmographic, technographic, and intent-based attributes.

Key Features

• Real-Time Enrichment: Instantly updates Salesforce records as new contacts are created or modified.
• Firmographic Data: Adds attributes like company size, industry, location, revenue, and funding stage.
• Technographics: Identifies what tools and platforms a company is using, enabling better segmentation for SaaS and tech-driven businesses.

Example Use Case: A B2B SaaS company implemented Clearbit to enrich inbound leads captured via website forms. By auto-populating Salesforce with industry, employee count, and tech stack details, the SDR team reduced lead research time by 70% and increased their response rate within the first week of use.

ZoomInfo Enrich

ZoomInfo Enrich offers one of the most comprehensive B2B databases available, built for large sales teams and enterprise marketers who need accurate, multi-dimensional data within Salesforce. It enhances contact and account records with verified information across 50+ fields.

Why B2B Teams Choose ZoomInfo Enrich

• Depth of Data: Gain access to granular details including decision-maker titles, org charts, buyer intent signals, and funding history, ideal for enterprise segmentation and ABM.
• Continuous Sync with Salesforce: Automated enrichment workflows ensure your CRM stays updated without manual uploads or API builds. Every new or existing record is refreshed based on your rules.
• Intent-Based Targeting: Beyond enrichment, ZoomInfo adds behavioral and buying-intent signals, helping teams identify which accounts are actively researching your solution.

Top Business Benefits

• Improves lead routing by enriching every incoming lead with job role, department, and seniority.
• Boosts ABM performance by identifying buying committees and targeting decision-makers.
• Helps SDRs focus only on high-potential contacts, cutting prospecting time.

Real-World Impact

One enterprise IT firm using ZoomInfo Enrich reported a 33% increase in SQLs after implementing automated enrichment workflows that updated Salesforce every 24 hours.

InsideView Insights (Now Part of Demandbase)

InsideView Insights is tailored for B2B teams that need contextual intelligence to qualify leads and understand target accounts. Integrated with Salesforce, it enriches contact and company records with real-time business data, industry insights, and social signals, ideal for sales reps who value context in every conversation.

Pros

• Strong Industry Context: Delivers company news, financials, and M&A activity alongside basic enrichment fields.
• Sales Enablement Ready: Helps reps stay relevant with real-time alerts on key accounts directly within Salesforce.
• Effective Mid-Market Accounts: Offers a balanced database that suits teams selling to growing or mid-sized businesses.

Cons

• Limited Technographic Coverage: Unlike ZoomInfo or Clearbit, it does not focus heavily on tools or software to stack data.
• Smaller Database: Coverage may be less comprehensive compared to global data providers, especially outside North America.
• User Experience: Some users report the interface as dated and not as intuitive as newer platforms.

Cognism

Cognism is a GDPR-compliant data enrichment platform that helps B2B organizations enrich Salesforce records with accurate, globally verified contact data. It is designed for teams targeting European and international markets, where data privacy and compliance are critical to outreach success.

Built for Compliance-Driven B2B Teams

• Privacy laws like GDPR and CCPA have made compliant data sourcing non-negotiable for sales and marketing teams operating in global markets. Cognism solves this by offering 100% legally sourced contact data, complete with documented consent trails.
• It does more than just append names and titles. Cognism provides verified mobile numbers, email addresses, job roles, and company-level firmographics, all delivered through a Salesforce integration that respects data usage rights.

Key Differentiators

• GDPR and CCPA Aligned: Every contact record is sourced with consent, and users receive clear usage permissions.
• Global Reach: Offers high data accuracy not just in North America, but across EMEA and APAC markets.
• Mobile-First Data: Prioritizes direct dials and mobile numbers, ideal for outbound prospecting.
• Do-Not-Call and Do-Not-Email Filters: Built-in filters help reduce regulatory risk and maintain sender reputation.

LeadGenius

LeadGenius is a data enrichment solution tailored for businesses targeting niche markets or hard-to-reach buyer segments. Unlike automated platforms, it blends AI with human research to deliver Salesforce-ready data that aligns with your ideal customer profile.

When To Use It

• You are targeting verticals not covered well by standard databases (e.g., government, manufacturing, healthcare).
• You need role-specific contacts like procurement heads, regional managers, or department leads.
• Your Salesforce records lack accurate contact info in specific geographies or languages.
• You want personalized data research based on custom criteria, not just form files.

Distinctive Strength

LeadGenius builds custom enrichment workflows for you, delivering verified leads that match exact requirements, including job function, seniority, and region. The enriched data is pushed directly into Salesforce, ready for activation.

Value for B2B Teams

It helps reduce reliance on generic databases, supports complex account targeting, and increases outreach precision for industries where accuracy is essential.

Crunchbase

Crunchbase is best known as a platform for tracking company funding rounds, investor activity, and startup growth signals. When integrated with Salesforce, it becomes a powerful enrichment tool for B2B teams that want to identify and engage with high-potential, fast-scaling companies.

Why It Matters for B2B Sales and Marketing

B2B revenue teams often prioritize accounts showing signs of momentum, new funding, expansion, product launches, or leadership changes. Crunchbase enriches Salesforce with exactly that kind of intelligence.

Whether you are running an ABM campaign or building an outbound prospect list, knowing which companies recently raised Series B or expanded into new markets gives your team a clear advantage.

Key Enrichment Capabilities

• Funding Insights: Adds funding round details (amount, stage, investors) directly to company records.
• Growth Signals: Flags recent company activity such as acquisitions, hiring trends, and market expansion.
• Firmographic Data: Includes industry, company size, founding year, and headcount growth, all updated regularly.
• Salesforce Sync: Enrichment flows directly into CRM records with the Crunchbase Salesforce integration.

Unique Value: Crunchbase helps B2B teams focus on timing. It ensures your Salesforce is filled with companies that are actively growing or investing in new solutions, making your outreach more relevant and better timed.

Choosing the Right Tool for Your Salesforce Strategy

Conclusion

If your Salesforce strategy depends on precision, relevance, and speed, your data cannot fall short. Whether you are targeting enterprise accounts or scaling outreach, enriched data serves as the core of effective engagement. The right tool helps you move from guessing to knowing who your ideal buyers are, how to reach them, and when to act.

If your current data is slowing you down, now is the time to act. DiGGrowth helps B2B teams turn disconnected, incomplete Salesforce data into actionable insights. From enrichment to attribution, we help you connect the dots across marketing and sales, so your pipeline reflects your true growth potential.