Marketing Intelligence Data
Marketing Metrics & KPIs

Unveiling the Power of Marketing Intelligence Data: A Catalyst for Informed Decisions

Marketing professionals must be accessible and efficient to utilize marketing intelligence data in the best interest of the business. In this blog, we have discussed everything you need to know about utilizing marketing intelligence data for business and ROI enhancement.



richa img Richa Bhardwaj

Date Published: 20th Jun 2024

Reviewed By:

Sameer_pawar Sameer Pawar

18 min read


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Richa Bhardwaj
Digital Content Creator
Richa Bhardwaj is an accomplished writer with appreciable skills and experience. She holds proficiency in delivering diverse and high-end content across dynamic industries, including IT and Digital Marketing. She is also a bibliophile who enjoys literature and has a flair for technical and creative writing.

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Additional Resources


Marketing intelligence data is collected through various methods such as surveys, focus groups, social media monitoring, web analytics, competitor analysis, and customer feedback mechanisms.

Marketing intelligence sources include primary research (surveys, interviews), secondary research (industry reports, market studies), social media monitoring, web analytics, competitor analysis, and customer feedback.

Market intelligence is captured by systematically gathering, analyzing, and interpreting data from various sources such as market research, competitor analysis, consumer behavior studies, and industry reports.

The four types of market intelligence are customer intelligence, competitor intelligence, product intelligence, and market understanding. These categories encompass insights related to customers, competitors, products/services, and the overall market landscape.

The two main types of marketing data are quantitative data (numerical, measurable data such as sales figures and website traffic) and qualitative data (non-numerical data such as customer feedback, interviews, and observations).

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