“An end is only a beginning in disguise.” – Craig D. Lounsbrough Attribution models are a godsend for any marketer with the gumption to not just do things right but prove that things are going right. Marketing attribution models are used to measure the impact of each marketing and advertising touchpoint on a conversion. And… Continue reading Why Is Google Phasing Out Four Attribution Models?
In the post-pandemic world, having a robust digital footprint isn’t optional. Digital is the first and often the last line of communication. However, with multiple avenues to market a business digitally, brands face two significant challenges – identifying the perfect customer and once identified, how to reach them. According to the latest research, an estimated… Continue reading 4 Compelling Reasons to Invest in Marketing Attribution