In their journey to revenue-focused marketing, CMOs face many challenges—marketing data that resides in silos, incomplete campaign tracking, no single system for assembling touchpoint insights, a complex martech and sales stack, and more. Per Gartner’s Chief Marketing Officer Q4 report, an average of 64% of martech leaders agree that their team lacks technical skills to… Continue reading Why is 2023 the Year to Shift to Revenue-Focused Marketing?