Arpit Srivastava ![]()
Product Head & Co-FounderArpit Srivastava is a seasoned marketing professional with 17 years of B2B industry experience. He specializes in Product Marketing, MarTech Consulting, Product Management, B2B Tech Marketing, and Digital Analytics setup & reporting. He uses his technical prowess to implement effective solutions that enable his clients to solve complex challenges and achieve more. Apart from being an Adobe-certified expert, Arpit's expertise and leadership at Growth Natives make him a driving force in the marketing analytics landscape.
More From Arpit Srivastava
Marketing Attribution
What Is Attribution in Management: A Complete Guide for Leaders
Every business outcome tells a story. The problem is, not...
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Data Management
AI for Customer Journey Analysis: Data-Driven Insighor Smarter Strategies
Customer journey analysis uncovers how individuals interact with a business...
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Data Management
Data Enrichment Companies: Transforming Raw Data into Actionable Insights
Businesses rely on data to drive strategic decisions, optimize operations,...
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Data Management
Data Enrichment Tools: Enhancing Business Intelligence with Accurate Insights
Raw data lacks context, limiting its usefulness. Businesses rely on...
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Data Management
Automated Data Analysis for Marketing: Unlocking Insights with Big Data
Businesses generate massive volumes of data every day. Customer interactions,...
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Data Management
AI-Powered Lead Generation on Facebook: Transforming Marketing Automation
Lead generation has evolved from manual outreach and cold calls...
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Data Management
How AI is Revolutionizing B2B Lead Generation
Traditional B2B lead generation relied on cold calls, mass email...
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Data Management
Data Management vs. Data Governance: Understanding the Core Differences and Why They Matter
How confident are you that your organization is making the...
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Data Management
From Google Data Studio to Looker Studio: A New Era of Business Intelligence
The transition from Google Data Studio to Looker Studio marks...
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Media Mix Modeling
Navigating the Complexities of Modern Marketing with Media Mix Modeling
As businesses strive for competitive advantage, Media Mix Modeling (MMM)...
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Marketing Mix Modeling
The Role of AI in Marketing Mix Modeling
When discussing modern-day marketing, the integration of Artificial Intelligence (AI)...
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Marketing Mix Modeling
Marketing Mix Modeling Example: Unlocking Data-Driven Insights
Have you ever wondered why some marketing campaigns soar while...
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Data Management
Unveiling the Dynamics of Data Dashboard Tools
In today's rapidly evolving market, businesses harness the power of...
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Data Management
How Campaign Tracker Software Can Supercharge Your Marketing
Effective campaign management is crucial for businesses aiming to optimize...
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Data Management
Campaign Trackers: Elevate Your Marketing Strategy with Data-Driven Insights
Today, launching successful campaigns is crucial. However, throwing darts at...
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Data Management
Transform Your Sales with Lead Management Software: Key Strategies & Tools
Imagine your sales funnel as a well-oiled machine. Leads enter...
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Data Management
The Powerhouse of Sales: CRM Lead Generation Unveiled
CRM (Customer Relationship Management) is more than just a trendy...
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Marketing Metrics & KPIs
Social Media KPIs: How to Measure Success Effectively
Understanding the pulse of your campaigns is pivotal for success....
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Marketing Metrics & KPIs
Marketing ROI Calculation: The Ultimate Guide to Measuring Success
Understanding the return on investment (ROI) from marketing efforts is...
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Data Management
Visualize Ecommerce Dashboard for Data Driven Growth
An ecommerce dashboard isn't just a tool; it's a powerhouse...
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Thought-leadership
The OpenAI Shake-Up: Navigating Success with DiGGrowth’s Hybrid Approach
Artificial intelligence is undoubtedly a game-changer for businesses worldwide, with...
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Analytics
Affiliate Marketing Dashboard: Simplify Performance Tracking
An affiliate marketing dashboard is a centralized tool that tracks...
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Analytics
8 Key CMO Responsibilities and Associated Tools
The role of a Chief Marketing Officer (CMO) is akin...
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Marketing Attribution
Media Mix Modeling: The Key To Strategic Marketing
Are your marketing in the dark? It's time to flip...
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Data Management
Scale Your SaaS Game: A Comprehensive Guide to Marketing Insights and Strategies
Software as a Service (SaaS) has revolutionized how businesses operate,...
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Data Management
7 Performance Marketing Challenges for B2B SaaS Marketers
Ever feel like your performance marketing campaigns are stuck in...
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Marketing Metrics & KPIs
Supercharge Your Business with Company Dashboard Software
Are you ready to take your business to heights? Company...
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Thought-leadership
B2B Marketing Attribution Maturity Assessment: Level-Up Your Attribution Game
In today's ROI-driven business world, measuring and analyzing the impact...
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Thought-leadership
Account-Based Marketing Framework: Drive Targeted Success
As a marketer, we're sure that at some point or...
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Marketing Metrics & KPIs
Guide to Data Studio Marketing Dashboards: Visualize Performance
A Google Data Studio marketing dashboard is a customizable reporting...
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Marketing Metrics & KPIs
Key KPIs for Your Email Marketing Dashboard
Understanding the significance of data and metrics in email marketing...
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Thought-leadership
The Data Value Chain – Transforming Raw Data Into Marketing Gold
Data is the lifeblood of modern businesses. From customer interactions...
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Thought-leadership
Adding the AI Advantage to Your B2B Lead and Account Scoring Maturity Framework
Being in the world of marketing, you know that leads...
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Marketing Metrics & KPIs
Paid Media Dashboard: Track and Optimize Campaigns
What is the best paid media reporting dashboard, and why...
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Marketing Metrics & KPIs
The Perfect Marketing Report: 5 Things to Include
With hundreds of metrics and KPIs, it could be overwhelming...
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DiGGrowth empowers CMOs, VPs, and marketing heads to see a clear picture of their marketing effectiveness with actionable revenue analytics
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