5 Things to Include Why is 2023
Marketing Metrics & KPIs

The Perfect Marketing Report: 5 Things to Include

For marketing leaders and the management to make sense of the results that the marketing department is yielding, they need access to succinct reports. With hundreds of metrics and KPIs, what to include in a marketing report becomes important. 



Manreet-khara Manreet Khara Linkedin Logo

Date Published: 7th Feb 2023

6 min read


Manreet Khara
Content Writer
Manreet Khara is a lawyer by education, but her writing is full of energy, never dense, and provides a unique perspective on the world, especially to the uninitiated. Her writing is both logical and creative, using metaphors and drawing connections between different things; her articles are relatable, memorable, funny, and intelligent. When she’s not writing, Manreet enjoys films, takes naps, and writes stand-up sets she hopes to perform someday.

Ready to get started?

Increase your marketing ROI by 30% with custom dashboards & reports that present a clear picture of marketing effectiveness

Start Free Trial

Experience Premium Marketing Analytics At Budget-Friendly Pricing.


Learn how you can accurately measure return on marketing investment.

Additional Resources

Frequently Asked Questions

The purpose of a marketing report is to provide a cross-section of your marketing efforts and offer a snapshot of your business. It helps answer important questions, evaluate the progress of your marketing activities, and justify marketing expenses.

The essential components to include in a marketing report are:
Goals: Start with a recap of the marketing goals you intend to achieve, providing an introduction to your objectives and setting expectations.
Holistic Marketing Dashboard: Include a high-level overview of different metrics and KPIs, allowing for an at-a-glance understanding of your marketing performance.
Website Analytics: Dedicate a section to website analytics, covering outreach, lead generation, sales, website traffic, click rate, bounce rate, and average time spent on a page.
Channel Performance: Devote a section to each marketing channel (paid, email, organic, social, etc.), assessing their overall performance, costs, and return on investment (ROI).
The 'Whys': Explain the numbers, KPIs, and any anomalies observed, providing insights and justifications for marketing decisions.

Including goals in a marketing report is important as it establishes a reference point for measuring success. By highlighting the objectives you set out to achieve, it helps track progress, evaluate performance, and align the report's content with your intended outcomes.

Website analytics should be included in a marketing report because websites play a crucial role in connecting products/services with consumers. Monitoring website performance metrics such as traffic, click rate, bounce rate, and time spent on pages provides insights into outreach, lead generation, and sales effectiveness.

Explaining the 'whys' in a marketing report is vital as it adds context and depth to the presented data. Providing explanations for numbers, KPIs, and anomalies helps stakeholders understand the insights and rationale behind marketing decisions. This section enhances the comprehensiveness of the report and supports data-driven decision-making.

Your Gen-AI Marketing Data Assistant is Here—DiGGi-GPT. Get Access Today!