9 Email Marketing Tips for B2B Marketers
Looking to optimize your B2B email marketing strategy? With so many marketers vying for attention in the inbox, it can be a challenge to stand out and achieve your goals. That’s why we’ve
View More Marketing Analytics – What Is It and How Can You Use It?
Marketing analytics is like having X-ray vision for your business – you can see through all the noise and get a clear picture of what’s going on. But unlike superheroes, anyone can use mar
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The Perfect Marketing Report Part II: 4 Things to Exclude
In the first part we covered things to include in your marketing report. This part focuses on things that should be excluded from your marketing report.
View MoreMarketing Analytics – What Is It and How Can You Use It?
Marketing analytics is like having X-ray vision for your business R...
View MoreMarketing Reporting
Feb 9, 2023
The Perfect Marketing Report Part II: 4 Things to Exclude
In the first part we covered things to include in your marketing repor...
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Marketing Reporting
Feb 7, 2023
The Perfect Marketing Report: 5 Things to Include
For marketing leaders and the management to make sense of the results ...
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Marketing Insights
Feb 3, 2023
Why is 2023 the Year to Shift to Revenue-Focused Marketing?
In the aftermath of Covid-19, marketing’s influence on enterpris...
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Marketing Insights
Jan 31, 2023
5 Challenges That CMOs Might Face in 2023
As 2023 draws near and the global slowdown shows no signs of abating, ...
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Email Marketing
Jan 23, 2023
9 Email Marketing Tips for B2B Marketers
Email might be the most overused marketing channel, but with a cookiel...
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B2B Marketing
Jan 20, 2023
6 B2B Marketing Trends for 2023
As marketers start preparing for 2023, there are many upcoming trends ...
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Marketing Attribution
Jan 16, 2023
Single-Touch vs. Multi-Touch Marketing Attribution: What Works Best
With multiple channels and platforms, there are many touchpoints that ...
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Marketing Attribution
Jan 11, 2023
4 Compelling Reasons to Invest in Marketing Attribution
With the pandemic came new digital channels and touchpoints. As a retu...
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Data Hygiene
Jan 10, 2023
Best Practices for Data Hygiene
In a data-driven world, it is no surprise that the quality of data is ...
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Data Governance
Jan 5, 2023
Data Governance Challenges & Best Practices
With the proliferation of data, it is imperative for businesses to ens...
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Data Hygiene
Jan 2, 2023
A Cookieless World Is Coming: What Does It Mean for Marketers?
Google’s announcement that it will stop supporting third-party cooki...
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