There’s enough talk of a cookieless world–the privacy it will provide internet users with and the challenges it will pose to marketers. Most marketers don’t sound too thrilled about losing these little bits of coded trackers that provided them with certain types of data about users. To lamenting marketers, it can feel like a big loss as if this is a nightmare on sesame street, but we must understand that we are more than just cookie monsters. Those marketers that understand data aren’t as upset. Fearless marketers see the whole picture and are unfettered and undeterred by the loss of cookies.
Here’s what fearless marketers are going to do:

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