Using Technology to Streamline
Marketing Metrics & KPIs

Using Technology to Streamline Marketing Expenses: Best Practices for CMOs

CMOs are always looking for ways to optimize their marketing expenditures. And by leveraging technology to streamline marketing expenses, they can reduce costs, improve efficiency, and increase ROI. In this blog post, we have covered the common challenges CMOs run into while managing expenses and how the right technology can help them effectively deal with those challenges



Manreet-khara Manreet Khara Icon-ionic-logo-linkedin

Date Published: 28th Apr 2023

12 min read


Manreet Khara
Content Writer
Manreet Khara is a lawyer by education, but her writing is full of energy, never dense, and provides a unique perspective on the world, especially to the uninitiated. Her writing is both logical and creative, using metaphors and drawing connections between different things; her articles are relatable, memorable, funny, and intelligent. When she’s not writing, Manreet enjoys films, takes naps, and writes stand-up sets she hopes to perform someday.

Become a Marketer

DiGGrowth helps B2B marketers do more with less and increase marketing ROI by 30%

Get Demo

Frequently Asked Questions

Technology can help CMOs reduce marketing costs by automating time-consuming tasks, minimizing the need for manual labor, eliminating redundancies, and streamlining workflows. This leads to significant cost savings.

The benefits of using technology to streamline marketing expenses include reduced costs, increased efficiency and productivity, better ROI through data-driven decision-making, and improved visibility into marketing expenses.

Common challenges faced by CMOs in managing marketing expenses include a lack of visibility into expenses, time-consuming manual processes, difficulty in tracking ROI, limited resources and budgets, and the complexity of managing multiple marketing channels.

CMOs can overcome the challenge of tracking ROI by using marketing automation platforms, analytics software, and reporting tools. These tools provide clear insights into the performance of marketing activities, allowing CMOs to make data-driven decisions and adjust their strategies accordingly.

Best practices for CMOs to streamline marketing expenses using technology include automating marketing processes through marketing automation platforms, implementing cloud-based accounting systems for real-time visibility into expenses, utilizing budgeting and forecasting tools for better resource allocation, and leveraging analytics and reporting software for data-driven decision-making.