Using Technology to Streamline
Marketing Metrics & KPIs

Key Aspects For CMOs While Planning 2024 Marketing Budgets

CMOs are always looking for ways to optimize their marketing expenditures. And by leveraging technology to streamline marketing expenses, they can reduce costs, improve efficiency, and increase ROI. In this blog post, we have covered the common challenges CMOs run into while managing expenses and how the right technology can help them effectively deal with those challenges



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Date Published: 28th Apr 2023

Reviewed By:

Sameer_pawar Sameer Pawar

13 min read


Manreet Khara
Content Writer
Manreet Khara is a lawyer by education, but her writing is full of energy, never dense, and provides a unique perspective on the world, especially to the uninitiated. Her writing is both logical and creative, using metaphors and drawing connections between different things; her articles are relatable, memorable, funny, and intelligent. When she’s not writing, Manreet enjoys films, takes naps, and writes stand-up sets she hopes to perform someday.

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Frequently Asked Questions

By 2024, the most successful firms will be those that drive marketing success through increased cross-functional collaboration, talent and customer acquisition tactics that adapt to new AI technologies, and new AI itself.

An organization's marketing and advertising strategies are planned, developed, and carried out under the direction of a chief marketing officer (CMO), a C-suite executive.

Common challenges faced by CMOs in managing marketing expenses include a lack of visibility into expenses, time-consuming manual processes, difficulty in tracking ROI, limited resources and budgets, and the complexity of managing multiple marketing channels.

CMOs can overcome the challenge of tracking ROI by using marketing automation platforms, analytics software, and reporting tools. These tools provide clear insights into the performance of marketing activities, allowing CMOs to make data-driven decisions and adjust their strategies accordingly.

Best practices for CMOs to streamline marketing expenses using technology include automating marketing processes through marketing automation platforms, implementing cloud-based accounting systems for real-time visibility into expenses, utilizing budgeting and forecasting tools for better resource allocation, and leveraging analytics and reporting software for data-driven decision-making.

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