Campaign Tracking: Everything You Need to Know

With multiple marketing platforms and the absence of proper governance, marketing teams tend to follow dissimilar campaign naming conventions. This is likely to lead to inconsistent data and ultimately to inefficiency and inaccurate ROI reporting.

Campaign tracking is a method used by marketers to track the performance of their marketing campaigns. It also helps businesses make data-driven decisions about future marketing strategies.

In this blog post, we will be discussing everything you need to know about campaign tracking including its purpose, benefits, types, and best practices.

What is Campaign Tracking Used For?

Campaign tracking is used for various marketing channels such as email marketing, social media marketing, content marketing, and paid advertising. The purpose of campaign tracking is to measure the impact of marketing campaigns on key performance indicators (KPIs) such as website traffic, conversions, and lead generation.

By measuring the success of campaigns, businesses can make informed decisions about where to allocate their marketing budget, which channels to focus on, and what strategies to use in the future.

Benefits of Campaign Tracking

From engagement to registrations to conversions, if you do not track your marketing campaigns, there’s no absolute way to determine if they are even profitable. There are several benefits that campaign tracking brings to the table. Some of them are:

• An Understanding of Customer Behavior:

Tracking your marketing campaign helps you identify who is engaging with your content, where they are coming from, and how long are they staying at the CTA link you provided them with. Campaign tracking gives you detailed insights into what elements or factors are working and what are not so that you can understand customer behavior better.

• Clear Data-Driven Insights:

Marketers can analyze the performance of their campaigns by getting actionable insights through accumulated data. Campaign tracking, when done right, gives them the ability to decide if they want to make changes to any of their existing marketing plans or devise new plans with something more relevant.

• Better Budget Allocation:

Going all out on each marketing campaign is never a good idea, and neither is constantly cutting corners. Campaign tracking helps marketers identify which campaigns and channels are worth spending on and which aren’t. With this, they can effectively keep track of marketing expenses and make informed decisions and how to utilize the budget better.

Types of Campaign Tracking

An ideal tracking method should help you track the channel on which your campaign is running, if it’s organic or paid, and how much traffic it is bringing your way.

There are several methods to track campaigns. It’s up to you to determine and decide which ones work best for you. Here are some common types of campaign tracking:

URL Tracking

This type of tracking involves adding unique tracking codes to the URLs used in campaigns. These tracking codes allow marketers to track the number of clicks on their campaigns, where those clicks are coming from, and which campaigns are generating the most conversions.

UTM Tracking

UTM tracking is a type of URL tracking that involves adding UTM parameters to campaign URLs. UTM parameters provide additional information about the campaign, such as the source, medium, and content of the campaign.

Conversion Tracking

Conversion tracking measures the number of conversions generated by a campaign. This information can be used to determine the success of a campaign and improve conversion rates over time.

Social Media Tracking

Social media tracking is a type of tracking that measures the success of social media campaigns. This information can be used to determine which social media platforms are generating the most engagement and which types of content are performing best.

Basic Elements of Campaign Tracking

Campaign tracking is usually touted to be a time-consuming, grueling process but it does not necessarily have to be. All you need is to put together the right elements of campaign tracking and you’ll be in business. Here are five basic elements that you can look at:

Campaign Goals:

The first step in campaign tracking is to define the goals of the campaign. This will help businesses determine which KPIs to track and what metrics they need to measure in order to determine the success of the campaign.

Campaign Metrics:

The next step is to determine which metrics to track in order to measure the success of the campaign. This may include website traffic, conversions, lead generation, and customer engagement metrics.

Tracking Code Implementation:

Once the goals and metrics have been defined, the next step is to implement tracking codes. This may involve adding unique tracking codes to the URLs used in campaigns or adding UTM parameters to campaign URLs.

Data Collection:

The next step is to collect data on the performance of the campaigns. This data can be collected through various tools such as Google Analytics, marketing automation platforms, or custom tracking dashboards.

Data Analysis:

Once data has been collected, it must be analyzed in order to determine the success of the campaigns. Marketers should review the metrics they have defined and determine whether the campaigns are meeting their goals.

Campaign Tracking Best Practices

By now, we think you know why campaign tracking is so crucial to the success of your marketing initiatives. There are also a few best practices to keep in mind to get campaign tracking right. They are:

Consistent Naming Conventions:

It is important to establish consistent naming conventions for campaigns in order to ensure that all data is collected in a consistent manner and that data analysis is accurate.

Unique Tracking Codes:

It is important to use unique tracking codes for each campaign in order to ensure that data is accurately collected and attributed to the correct campaign.

Regular Data Collection:

Data should be collected regularly in order to ensure that campaigns are tracked in real-time. This will help businesses make informed decisions about their campaigns and make adjustments as needed.

Data Visualization:

Data should be visualized in a way that is easy to understand. This may involve using charts, graphs, or dashboards.

Regular Data Analysis:

Data should be analyzed on a regular basis in order to determine the success of campaigns and make data-driven decisions about future strategies.
Essentially, campaign tracking is an essential tool for marketers in today’s data-driven world. It provides businesses with the data they need to make informed decisions about their marketing efforts and improve their ROI. By following the best practices outlined in this blog post, businesses can ensure that their campaigns are tracked effectively and accurately, and that their marketing efforts are optimized for success.

Campaign Tracking with DiGGrowth

Traditionally, campaign tracking has required several tools and a great amount of monitoring of different metrics scattered across the board. However, that took too much time and too many resources. We live in a future where campaign tracking has been made simpler.

DiGGrowth—an AI-driven no-code marketing analytics platform—gives you the ability to bring precision, quality, and completeness to your marketing data. Its data harmonization tool standardizes and enriches campaign metadata across all channels and keeps all teams in sync. Moreover, DiGGrowth helps you set-up a standard campaign taxonomy, saving you from the headache of cleaning data later. You can learn more about campaign tracking with DiGGrowth, here