The most effective language to communicate with the C-Suite is ‘numbers’. After all, in God they trust and everyone else needs to bring data.
What a CMO needs is the most direct visual connection they could possibly have between marketing campaigns and the results they’re driving from them. To make that visual connection, they need to focus on just the right Key Performance Indicators (KPIs).
The pickle here is to know exactly which KPIs to track, ensure you understand them in a way that helps you speak the language of data, and then further translate it to your C-Suite.
In this infographic, we have highlighted the KPIs that matter the most to a CMO to help them solidify their seat at the revenue table.
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