

Why is 2023 the Year to Shift to Revenue-Focused Marketing?
In the aftermath of Covid-19, marketing’s influence on enterpris...
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Marketing Insights
Jan 31, 2023
5 Challenges That CMOs Might Face in 2023
As 2023 draws near and the global slowdown shows no signs of abating, ...
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Email Marketing
Jan 23, 2023
9 Email Marketing Tips for B2B Marketers
Email might be the most overused marketing channel, but with a cookiel...
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B2B Marketing
Jan 20, 2023
6 B2B Marketing Trends for 2023
As marketers start preparing for 2023, there are many upcoming trends ...
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Marketing Attribution
Jan 16, 2023
Single-Touch vs. Multi-Touch Marketing Attribution: What Works Best
With multiple channels and platforms, there are many touchpoints that ...
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Data Governance
Jan 5, 2023
Data Governance Challenges & Best Practices
With the proliferation of data, it is imperative for businesses to ens...
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Data Hygiene
Jan 2, 2023
A Cookieless World Is Coming: What Does It Mean for Marketers?
Google’s announcement that it will stop supporting third-party cooki...
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Marketing Attribution
Jan 11, 2023
4 Compelling Reasons to Invest in Marketing Attribution
With the pandemic came new digital channels and touchpoints. As a retu...
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Data Hygiene
Jan 10, 2023
Best Practices for Data Hygiene
In a data-driven world, it is no surprise that the quality of data is ...
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