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Read full post postMarketing attribution is the analytical science used to determine the role of different touchpoints in sales or conversions.
Data or marketing analytics provides insights that help the marketing team make better decisions. Data analytics for marketing gives a deeper understanding of the overall marketing effort and how this impacts revenue.
Marketing attribution helps analyze every touchpoint your customers encounter during their buying journey so that you can identify channels that significantly impact conversions.
Marketing attribution ascertains which marketing touchpoints comparatively perform better. This helps marketing leaders make better marketing channel budget allocation decisions.
There are many different attribution models that are widely used—First Touch, Last Touch, Linear, U-Shaped, Time Decay, W-Shaped etc.