Marketing Insights
Feb 3, 2023

Why is 2023 the Year to Shift to Revenue-Focused Marketing?

In the aftermath of Covid-19, marketing’s influence on enterpris...

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Marketing Insights
Jan 31, 2023

5 Challenges That CMOs Might Face in 2023

As 2023 draws near and the global slowdown shows no signs of abating, ...

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Email Marketing
Jan 23, 2023

9 Email Marketing Tips for B2B Marketers

Email might be the most overused marketing channel, but with a cookiel...

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B2B Marketing
Jan 20, 2023

6 B2B Marketing Trends for 2023

As marketers start preparing for 2023, there are many upcoming trends ...

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Single-Touch vs. Multi-Touch Marketing Attribution What Works Best
Marketing Attribution
Jan 16, 2023

Single-Touch vs. Multi-Touch Marketing Attribution: What Works Best

With multiple channels and platforms, there are many touchpoints that ...

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Data Governance Challenges & Best Practices
Data Governance
Jan 5, 2023

Data Governance Challenges & Best Practices

With the proliferation of data, it is imperative for businesses to ens...

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Data Hygiene
Jan 2, 2023

A Cookieless World Is Coming: What Does It Mean for Marketers?

Google’s announcement that it will stop supporting third-party cooki...

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4 Compelling Reasons to Invest in Marketing Attribution
Marketing Attribution
Jan 11, 2023

4 Compelling Reasons to Invest in Marketing Attribution

With the pandemic came new digital channels and touchpoints. As a retu...

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Best Practices for Data Hygiene
Data Hygiene
Jan 10, 2023

Best Practices for Data Hygiene

In a data-driven world, it is no surprise that the quality of data is ...

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