Unify siloed platforms and processes and deep dive into metrics that help justify return on marketing investment
Successful cross-functional coordination, communication, and reporting are essential for the success of any marketing campaign.
However, with the variety of existing advertising and marketing platforms and numerous channels, effective coordination, communication and reporting can be challenging.
Consequently, a Marketing Operations Manager faces the difficult task of creating a successful marketing strategy that integrates these disparate platforms and channels, ensures data consistency, and provides the actionable insights that marketing leaders desire.
Strategize and Optimize Marketing Operations With DiGGrowth—a No-code Marketing Analytics Platform
Drive marketing ROI with focused insights that provide a holistic view of your marketing activities
Understand how each touchpoint contributes to a conversion and compare results across different attribution models with the touch of a button
Analyze the buyer’s journey and optimize marketing performance with the help of metrics like campaigns touched by a lead, average touchpoints etc.
Break down data silos by unifying your advertising, marketing, web analytics platforms, and CRM
Bid farewell to inconsistent data & inaccurate reporting with standard campaign taxonomy that streamlines marketing operations & enriches reporting
Bring precision, quality, and completeness to your marketing data and start making fearless decisions
Integrate marketing data across a range of platforms like LinkedIn, Facebook, Twitter, Salesforce, HubSpot etc. with plug-and-play connectors
Get insights from a variety of custom dashboards and reports tailored to Marketing Operations Managers that give a holistic picture of your marketing activities and allow you to drill down to specifics