A Cookieless World Is Coming What Does It Mean for Marketers
Data Management

A Cookieless Future : What Does It Mean for Marketers in 2025?

Google’s announcement that it will stop supporting third-party cookies by the end of 2025 has many marketers worried. In this blog post, we talk about what a cookieless world actually means for marketers and how they can rethink cookies.

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Author:

Shahzad_Mussawir Shahzad Mussawir Linkedin Logo

Date Published: 2nd Jan 2023

Reviewed By:

Rahul_sachdeva Rahul Sachdeva

Published On: Jan 02, 2023 Updated On: Jul 01, 2025

Author

Shahzad_Mussawir
Shahzad Mussawir
Manager - Digital Marketing & Analytics
Shahzad Mussawir, currently managing the Digital Marketing team, holds 7 years of experience and expertise in PPC, data analytics, SEO, MarTech consulting, ABM, and product management. His leadership and project management skills are unparalleled in managing teams and clients. With his accountable and influential leadership, Shahzad helps the team grow and deliver its best to the clients.

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Frequently Asked Questions

The cookieless world presents challenges for marketers as they lose access to certain types of user data previously obtained through cookies. Marketers need to adapt their strategies and rely on alternative data sources to continue effectively targeting and understanding their audience.

Marketers should reassess their reliance on third-party cookies and gradually reduce their dependency. It is important to determine the specific data obtained from cookies and explore alternative data sources such as location data from tech giants or collaborating with other brands for predictive modeling.

Marketers can shift towards contextual advertising and publisher targeting. Instead of relying on third-party cookies, they can use contextual advertising to reach audiences who are likely to be interested in their products or services. Second-party data partnerships and direct consumer feedback also offer valuable insights for personalized targeting.

Marketers should establish a well-organized data collection and management system within their organization. This may include appointing a data relationship manager, implementing a Consumer Data Platform (CDP) to store comprehensive consumer information, and ensuring data flows freely across teams for enhanced context and analysis.

Cookieless means the prospect of phasing out of the traditional web cookies that render user data for tracking and targeting purposes.

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