account based marketing kpis
Marketing Metrics & KPIs

Demystifying Account-Based Marketing and Its Core Metrics

Account-Based Marketing (ABM) transforms B2B marketing by focusing on high-value accounts. Learn about key performance indicators (KPIs) like engagement, revenue, and customer lifetime value and how they help align sales and marketing efforts for personalized, results-driven campaigns that maximize success.

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Author:

Shagun img Shagun Sharma

Date Published: 20th Sep 2024

Reviewed By:

Sameer_pawar Sameer Pawar

14 min read

Author

Shagun img
Shagun Sharma
Senior Content Writer
Shagun Sharma is a content writer during the day and a binge-watcher at night. She is a seasoned writer, who has worked in various niches like digital marketing, ecommerce, video marketing, and design and development. She enjoys traveling, listening to music, and relaxing in the hills when not writing.

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FAQ's

ABM is a B2B marketing strategy that targets specific high-value accounts with personalized marketing efforts, aligning sales and marketing to engage these accounts as individual markets.

Unlike broad-based marketing, ABM focuses on specific, high-value accounts rather than casting a wide net, ensuring personalized, targeted engagement for better conversion rates.

Key metrics include account engagement, lead-to-opportunity conversion rate, customer lifetime value (CLV), win rate, and return on investment (ROI).

ABM KPIs like conversion rates and deal size ensure both teams work towards common goals, fostering collaboration and improving overall campaign effectiveness.

ROI measures the financial success of ABM campaigns, helping businesses allocate resources effectively and identify the most profitable strategies for targeted accounts.

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