How Can SMBs Build a Successful Marketing Analytics Program?

Small and medium-sized businesses (SMBs) often struggle to compete with larger companies when it comes to marketing. These challenges include limited resources, a lack of expertise in marketing analytics, and difficulty in measuring and optimizing marketing efforts. In order to overcome these obstacles and achieve success, SMBs must prioritize building a strong marketing analytics program.… Continue reading How Can SMBs Build a Successful Marketing Analytics Program?

5 Ways B2B Marketers Can Use Marketing Analytics for Personalization and Segmentation

B2B marketers can enhance their targeting, raise engagement, and increase sales by utilizing marketing analytics. Check out 5 ways in which marketers can use marketing analytics for personalization and segmentation. Lead Scoring You can examine your leads’ behavior in-depth using marketing analytics. You can give leads a score by looking at information on their activities,… Continue reading 5 Ways B2B Marketers Can Use Marketing Analytics for Personalization and Segmentation

Marketing Analytics – What Is It and How Can You Use It?

Did you know 54% of companies have experienced higher profits with marketing analytics? More than 37% CMOs rely on marketing analytics in decision-making. Almost one-third of marketers say marketing analytics is the most effective measure of a campaign’s performance. If you take the above stats at face value, marketing analytics is emerging as the secret… Continue reading Marketing Analytics – What Is It and How Can You Use It?