Category Archives:

Marketing Analytics


How Can SMBs Build a Successful Marketing Analytics Program?

Small and medium-sized businesses (SMBs) often struggle to compete with...

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With the right marketing analytics program, SMBs can gain valuable insights into their marketing efforts and make data-driven decisions that can help them improve their performance. In this blog post, we'll discuss how SMBs can build a successful marketing analytics progra
Marketing Metrics & KPIs

5 Ways B2B Marketers Can Use Marketing Analytics for Personalization and Segmentation

Personalization and segmentation are essential for a successful B2B marketing...

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How to Use Marketing Data for Segmentation and personalization

Marketing Analytics – What Is It and How Can You Use It?

Did you know 54% of companies have experienced higher profits...

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Marketing Analytics – What Is It and

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