As a savvy marketer, you’re always pitching innovative ideas to your team. And you’re probably always faced a constant follow-up question – “Can you please justify the marketing budget you need to execute the campaign?”
Ultimately, being a successful marketer is not just about curating strategic campaigns, it’s also about justifying your marketing budget and choosing the most effective options for your business.
In this infographic, we’ve decoded why you need to justify your B2B marketing budget and how to do it right.
A poorly planned marketing budget may lead to disapproval from the CFO. That’s why you need to justify your marketing expenses in a way that adds value to the business, an actual achievable task. It helps to:
There are plenty of challenges that marketers face while justifying their marketing spend, including: