5 Ways for B2B Marketing Teams to Justify Marketing Spend

As a savvy marketer, you’re always pitching innovative ideas to your team. And you’re probably always faced a constant follow-up question – “Can you please justify the marketing budget you need to execute the campaign?”

Ultimately, being a successful marketer is not just about curating strategic campaigns, it’s also about justifying your marketing budget and choosing the most effective options for your business.

In this infographic, we’ve decoded why you need to justify your B2B marketing budget and how to do it right.

The Importance of Justifying Your Marketing Spend

A poorly planned marketing budget may lead to disapproval from the CFO. That’s why you need to justify your marketing expenses in a way that adds value to the business, an actual achievable task. It helps to:

• Optimize resource allocation
• Gain stakeholders confidence
• Measure marketing performance
• Align marketing with business goals
• Build a case for investment
• Drive continuous improvement

Top Challenges That Marketers Face While Justifying Marketing Spend

There are plenty of challenges that marketers face while justifying their marketing spend, including:

• Proving ROI and Attribution
• Gaining insights from adequate data and analytics
• Competing Priorities and KPIs
• Proving cost-effectiveness
• Pressure to prove tangible impact
• Long sales cycle & complex buyer’s journey
• Budget constraints and resource allocation