The role of the CMO has changed a lot. With the proliferation of channels, devices, platforms, and a fear of recession looming, it’s difficult for a CMO to prove marketing’s value without having access to unified and holistic data, a pool of talent, connecting with customers, and standing out in a crowded marketing landscape. There’s too much data to make sense of it. All of this, together, can give rise to a host of unique challenges that CMOs must overcome. Here are the 5 challenges that CMOs might face in 2023:

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