An image representing the concept of Advertising ROI (Return on Investment), showcasing the measurement and analysis of the effectiveness and profitability of advertising campaigns.
Marketing Metrics & KPIs

Unveiling the Key to Successful Marketing: Advertising ROI

In marketing, grasping the effectiveness of your advertising endeavors is vital for achieving triumph. That's where Advertising ROI (Return on Investment) comes into play. In this article, we will explore what Advertising ROI means, delve into its importance in measuring the success of your campaigns, and reveal the formula that holds the secret to unlocking advertising.



Rahul-Saini Rahul Saini

Date Published: 14th Nov 2023

Reviewed By:

Sameer_pawar Sameer Pawar

21 min read


Rahul Saini
Content Marketing Consultant
Rahul Saini is a published author of three books, brand storyteller, and marketing specialist with experience across multiple industries like manufacturing, IT, and publishing. He is an intellectually curious, and creative person who loves to tell stories, read books, and write fiction.

Ready to get started?

Increase your marketing ROI by 30% with custom dashboards & reports that present a clear picture of marketing effectiveness

Start Free Trial

Experience Premium Marketing Analytics At Budget-Friendly Pricing.


Learn how you can accurately measure return on marketing investment.

Additional Resources


A good return on investment (ROI) for advertising typically varies by industry and company goals. Generally, a positive ROI that surpasses the cost of investment is considered good. For some industries, a 5:1 ratio (or higher) is often seen as a benchmark for a successful advertising campaign.

The formula for calculating ROI is: ROI= (NetProfitorGainfromInvestment−CostofInvestment)/CostofInvestment ​ ×100% This formula helps in determining the efficiency of an investment or comparing the effectiveness of different investments.

The formula for ROI in digital marketing is the same as the general ROI formula. It involves calculating the net profit or gain from the digital marketing investment and subtracting the cost of that investment. The result is then divided by the cost of the investment and multiplied by 100 to express it as a percentage.

To calculate ROI in direct marketing, use the same formula as the general ROI formula. Calculate the net profit or gain from the direct marketing campaign, subtract the cost of the campaign, and then divide this difference by the cost of the campaign. Finally, multiply by 100 to express it as a percentage.

Your Gen-AI Marketing Data Assistant is Here—DiGGi-GPT. Get Access Today!