18 SaaS Metrics Every Company Should Track
Marketing Metrics & KPIs

18 SaaS Metrics Every Company Should Track

Uncover key SaaS Metrics for Informed Decision-Making. Discover the 18 essential SaaS metrics every company should track. From Monthly Recurring Revenue (MRR) to Customer Lifetime Value (CLV) and beyond, gain insights to drive data-informed decisions for enduring success. Explore the must-know SaaS metrics in this blog.



Shagun img Shagun Sharma

Date Published: 15th Feb 2024

Reviewed By:

Sameer_pawar Sameer Pawar

24 min read


Shagun img
Shagun Sharma
Senior Content Writer
Shagun Sharma is a content writer during the day and a binge-watcher at night. She is a seasoned writer, who has worked in various niches like digital marketing, ecommerce, video marketing, and design and development. She enjoys traveling, listening to music, and relaxing in the hills when not writing.

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Additional Resources


Data is crucial for SaaS businesses as it provides insights into customer behavior, product usage, and market trends. It helps in making informed decisions, improving products, optimizing marketing strategies, and enhancing overall business performance.

Databox offers powerful tools for tracking and reporting on SaaS KPIs and metrics. With Databox, you can easily connect your data sources, visualize key metrics in customizable dashboards, set up automated reporting, and gain actionable insights to drive business growth.

SaaS sales involve selling software products or services on a subscription basis. To effectively use SaaS sales strategies, businesses should focus on understanding customer needs, demonstrating value, offering flexible pricing plans, providing excellent customer support, and continuously iterating based on customer feedback to drive conversions and retention.

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