With multiple marketing platforms and the absence of proper governance, marketing teams tend to follow dissimilar campaign naming conventions. This is likely to lead to inconsistent data and ultimately to inefficiency and inaccurate ROI reporting. Campaign tracking is a method used by marketers to track the performance of their marketing campaigns. It also helps businesses… Continue reading Campaign Tracking: Everything You Need to Know
5 Key Metrics Every CMO Should Be Tracking
In today’s data-driven world, tracking metrics is an essential aspect of any business’s success. For marketers and CMOs, tracking metrics is particularly important to measure the effectiveness of their marketing campaigns and ensure they are achieving their business objectives. However, it’s not just about tracking any metrics but rather tracking the right metrics. Tracking the… Continue reading 5 Key Metrics Every CMO Should Be Tracking