Optimize Every Email,
Maximize Every Outcome

The DiGGrowth Mailchimp Connector provides comprehensive tracking of email campaign performance, helping marketers analyze engagement and optimize strategies. Key metrics you can track include:

Open Rate – Measures the percentage of recipients who opened your email.

Click-Through Rate (CTR) – Tracks how many recipients clicked on links within the email.

Bounce Rate – Identifies undelivered emails due to invalid addresses or technical errors.

Unsubscribe Rate – Shows how many recipients opted out of your email list.

Delivery Rate – Ensures emails successfully reach recipients’ inboxes.

Spam Complaints – Monitors how often emails are marked as spam.

Conversion Rate – Measures the percentage of recipients who completed a desired action, such as purchasing or filling out a form.

Engagement Insights – Includes details on read time, user location, device type, and A/B test results for audience segmentation.

Yes, the DiGGrowth Mailchimp Connector allows you to track the performance of your Mailchimp automation workflows in real-time. You can monitor key metrics such as email open rates, click-through rates (CTR), bounce rates, unsubscribe rates, and conversion rates for automated campaigns.

DiGGrowth provides detailed insights into how different automation sequences perform, including welcome emails, drip campaigns, abandoned cart reminders, and re-engagement emails. The platform consolidates this data into intuitive dashboards, helping you measure audience engagement, identify drop-off points, and optimize your automation strategies for improved campaign effectiveness.

DiGGrowth automatically syncs with Mailchimp at regular intervals to ensure your campaign and audience data stays up to date. The sync frequency depends on your integration settings and the volume of data being processed.

Typically, DiGGrowth performs automatic data synchronization multiple times a day, ensuring real-time or near real-time updates for key metrics like email performance, subscriber activity, automation results, and audience engagement. Users can also trigger a manual sync if immediate updates are needed.

DiGGrowth seamlessly integrates with Mailchimp to comprehensively view subscriber growth trends. By syncing Mailchimp data, you can track the number of new subscribers, unsubscribes, audience retention rates, and engagement levels over time.

Steps to Monitor Subscriber Growth:

Connect Mailchimp to DiGGrowth: Ensure your Mailchimp account is integrated with DiGGrowth for real-time data sync.

Access Subscriber Reports: Navigate to the Mailchimp dashboard within DiGGrowth to view subscriber analytics.

Analyze Growth Trends: Monitor new sign-ups, unsubscribe rates, and net audience growth over a specific time frame.

Segment Your Audience: Filter data by campaigns, acquisition sources, geographic location, and engagement levels to identify high-performing segments.

Compare Email Performance: Evaluate how different email campaigns impact subscriber growth by analyzing open rates, click-through rates, and conversion metrics.

DiGGrowth allows marketers to analyze email audience engagement by leveraging Mailchimp data. While segmentation cannot be performed directly within marketing automation platforms like Mailchimp, it is possible if both Salesforce CRM and Mailchimp MA are integrated.

Steps to Analyze Email Audiences:

Integrate Mailchimp and Salesforce CRM with DiGGrowth: Ensure both platforms are connected for seamless data synchronization.

Access Audience Analytics: Navigate to the email analytics dashboard in DiGGrowth to explore subscriber insights.

Analyze Engagement Metrics: Track open rates, click-through rates, and conversions to identify high-performing email campaigns.

Monitor Behavioral Data: Evaluate trends based on past interactions, purchase history, and website visits to refine targeting.

Compare Audience Segments: If Salesforce CRM is integrated, segment users based on demographics, activity levels, and lead scoring.

Optimize Email Strategies: For better performance, use data-driven insights to refine email content, timing, and audience targeting.